simplehuman,Every haul needs a bigger bag.

simplehuman custom fit liners are made to match simplehuman cans exactly, so the bag sits snug and stays put. They’re also built strong. For Halloween, we put that to the test with the one load every kid cares about: candy.

The campaign is two films with one idea. Every haul needs a bigger bag.

The Haul is live action. Back home after a night out, the kids pour out their baskets and buckets, until a knight upends a simplehuman liner and buries the living room in candy. We shot it low, at kid height, in a warm wood-panelled den, so the pile looks as big to you as it does to them.

Trick or Treat is stop motion. A puppet skeleton pulls a red wagon from house to house with a liner where the pillowcase should be, picking up friends and candy along the way. Every puppet, house and fence was built by hand and shot frame by frame.

Two worlds, one bag, and the same ending: more candy than anyone could carry. Too much candy is the right amount.